Why Shop On-line?
|Cheaper||Lower costs - firms have no overheads of e.g. retail real estate, so can pass savings onto the customer.|
|Convenience||Can browse from home, saving time and effort, queues and hassle, buying goods at the click of a mouse.|
|Choice||Can access specialised things not available on the High Street. Web sites often have more comprehensive information on their products and have relevant articles, links, etc.|