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Palmers Green, Greater London, UK

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5729907Tokyo Meets Soho
DateMonday 23rd July 2018 to Wednesday 1st January 2020
DescriptionYamaha's inspirational music store, Yamaha Music London has launched an exciting new retail space within its' flagship Wardour street store. Yamaha Music London is inviting beginners and pro musicians to discover the stunning new zone which showcases Yamaha's cutting edge music- creation products including award-winning guitars, the extensive Line 6 range, drums, synthesizers, professional audio equipment and music production gear. The new visual identity has been developed in partnership with Yamaha Corporation Japan, Yamaha Guitar Group and retail design agency, MindBomb. The updated design successfully fuses Japanese tradition with Yamaha's impressive heritage of craftsmanship and technology. One of the accent colours used in the scheme references the iconic crimson red sun featured on the Japanese flag . The black slatted walls give the flavour of traditional Japanese teahouses. Specially commissioned photography filmed on location in Japan has been used to create giant urban backdrops. The atmospheric mono-toned images capture the speed and excitement of urban life and dramatic cityscapes. The updated visual identity will be introduced across Yamaha retail spaces and point of sales fixtures across Europe from 2018 onwards. Yamaha Store Manager Nigel Hill explains: "We are the only Yamaha music store outside of Japan and are proud to offer - not only category-defining music products - but a unique and remarkable experiential shopping experience that continues to re-invent and remain relevant for our customers." "We are inviting our customers to put the new area and our products to the test. There are three key product areas, guitars, drums and music production to discover. Our team of pro musos are always on hand for a strum and a chat. They may even join in with you for a jam session." To find out more and for store opening hours
Time(s)Mon-Wed, Fri 9.30am-6pm, Thu 9.30am-8pm, Sat 10am-5.30pm, Sun 11am-5pm, ends Jan 1 2020
LocationYamaha Music London
Telephone No. 07732867899
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Venue details

Yamaha Music London
Address152-160 Wardour Street
Telephone No.020 7432 4400
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