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UK Web Advertising
Promoting a web site successfully is difficult and expensive. If you want to have effective advertising on other sites, you need to pay. There are two main ways to advertise your web site to UK readers:
Both these methods need care and attention for a successful outcome. You can use both methods at the same time. In fact, many of the top sites use both Pay Per Click and Affiliate Programs to grab customers from a diverse range of sites.
Pay Per Click
With Pay Per Click advertising you pay the referring web site a small amount every time readers click on a link that brings them to your site. There are two major Pay Per Click networks that allow you to advertise on a number of sites and search engines.
Affiliate Programs
Affiliate Programs normally charge you a commission every time users perform an action on your site. For example if a site sends you a visitor who buys something from your site, you need to pay the referring site a commission. This may be a percentage of the sale amount or a fixed fee. Some sites manage their own affiliate programs, but if you are new to affiliate marketing you should use one of the major networks. They have the technical and financial expertise to make sure that everything runs properly and that all sales and commissions are tracked correctly. There are a number of UK Affiliate management networks such as TradeDoubler