British Tennis Championships (Formerly the Artois Championships)
The British Tennis Championships, held in the run up to Wimbledon, count among the top ten tennis events in the world. The Championships include the finest men's singles and doubles players.
|Date||Friday 8th January 2010 to Thursday 14th January 2010|
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The British Tennis Championships count among the top ten tennis events in the world. The Championships are supported by the finest of men's singles and doubles players. Held in the run up to Wimbledon, the Championships are annual activities. The British Tennis Championships take place at The Queen's Club located in West London, a short walk from Barons Court Underground station.
Since its inception in 1979, twenty-five of the last twenty-seven Wimbledon champions have played at the Championships. Connors, Lendel, Edberg and Sampras are amongst the legends of the game who have proudly held the massive silver Artois Championships trophy aloft.
According to tournament director Ian Wight, the Artois is a classic mixture of world class tennis with a unique venue on the global tennis circuit. He claims that the Artois represents great monetary value since one can watch the world's top-ranked players for up to eight hours on Centre Court. He feels that the Artois is, in his own words, "pure sporting magic".
This grand tournament is an overwhelming limbering up for Wimbledon. It lets the players know where they position. The event attracts great crowds who treat the players enthusiastically, and everyone definitely looks forward to the next tournament. The event has attracted a host of the world's top men including world's number two Rafael Nadal, four-time champion Andy Roddick, as well as Lleyton Hewitt, Fernando Gonzalez, Novak Djokovic, Ivan Ljubicic and Marat Safin among others.
The Fans know that Londoners are very lucky to have a top-class tennis tournament right on their doorsteps. The locals always feel thrilled as they walk from Barons Court tube station down Palliser Road. With the top-class lineup, the incredibly manicured lawns and the expectations ahead of Wimbledon, it's an experience that should not be missed. Tickets for available seating can be purchased at the main entrance. The event is very popular, and advance ticket applications tend to sell out the Centre Court for all seven days of the tournament. However, over 1,000 ground passes and a small number of Centre Court tickets are held back each year.
In 2007, The Artois Championships were delighted to be associated with the Dan Maskell Tennis Trust which funds the development of disabled tennis. 'Give It Your Max', which encourages primary school children from disadvantaged backgrounds to learn to play the game, is another sponsor of the Artois Championships.
If a ticket holder leaves the Championships early, they can submit their ticket into a charity resale box. These tickets are then resold, and the proceeds donated are then equally split between The Dan Maskell Tennis Trust and 'Give It Your Max'.
The 30th Anniversary of The Artois Championships also marked the final year of its sponsorship by InBev, owner of the Artois brand. The Tournament will continue to be run by the existing Event Team under the ownership of The Lawn Tennis Association and with a new sponsor.